Leadership Team

Michael FranksChief Executive Officer

Michael Franks has 25 years of experience in various businesses across multiple industries, including logistics, technology, and ambulance transport, among others. Mr. Franks has been involved in buying, restructuring and selling companies as well as taking them public. He is the founder and Chief Executive Officer of Syncordia Healthcare and has led the Company through a series of capital raises and M&A transactions, as well as its public listing on the Toronto Stock Exchange Venture Board. In his spare time, Mr. Franks is an avid alpine skier and has competed in eco-challenge adventure races, ironman triathlons, and marathons. Mr. Franks has an undergraduate degree in Economics from Queen’s University in Kingston, Ontario and an MBA from Trinity College Dublin, Ireland. He has also completed the Corporate Restructuring M&A course at Harvard Business School (Executive Education).

Bartley HeathChief Financial Officer

With backgrounds in Computer Science Engineering, Finance, and Accounting, Bartley Heath has progressively worked his way into senior finance and accounting roles.
Mr. Heath joined Syncordia Healthcare from Well Care Home Health Inc., one of the largest home health providers in North Carolina, as Senior Director Corporate Finance. At Well Care, he held the senior financial leadership role, overseeing all accounting functions, analyzing financial metrics, identifying deficiencies, and creating decision-making models. His knowledge of information systems continues to prove valuable in finance roles, as he is able to create various reports and models to calculate critical financial and operational metrics.
Prior to joining Well Care Home Health, Mr. Heath worked at FirstMed EMS in a senior finance role, where he created revenue models at the payer and service level.
Mr. Heath’s accounting experience includes business valuation and forensic accounting for a large and well-respected public accounting firm, Thomas, Judy & Tucker PA, in Raleigh, NC. He was responsible for analyzing financials, calculating EBITDA, and creating valuation models.
In addition, Mr. Heath has worked for the Fortune 500 bank, BB&T, supporting the CFO as a Value Improvement Analyst. He holds a BS in Computer Science Engineering from North Carolina State University, an MBA from East Carolina University, and is very close to completing his CPA certification.

William ReuleinChief Operating Officer

William Reulein, has over 25 years of executive leadership experience, he has extensive expertise in operations management, business development, information technology, and building results oriented cultures. William was the founder and CEO of Benefit Nation, a successful start-up that provides SaaS and BPO services, digital transformation of payor/payee documentation, custom application development and supply chain services. Throughout his career, William has held various leadership roles including most recently as Executive Vice President of Unisource/Veritiv Corp, Executive Vice President Bertelsmann Industry Services and Vice President RR Donnelley. William holds a Bachelor’s degree in Business Administration from the University of Radford, has completed Masters studies at George Mason University and executive management studies at the Kellogg School of Management at Northwestern University.

Todd Trask

Assisting in our Software Solutions/Technology efforts Todd is an executive with 18 years of experience in solution delivery, architecture, software development, management and strategic planning. Widely recognized for leading the development and product teams and architecting for the premiere software for Workforce Logic, a company that was acquired in a nine figure deal in 2014, one of the largest liquidity events in its space. A multi-dimensional problem solver that has the ability to understand all aspects of a solution and who sees through to the right solution to increase profitability in an organization. Todd has the ability to work with all facets of the software stack and software development lifecycle. Can easily architect a system from the database to the user interface, plan a short and long-term road map and/or write code as part of the team.